72.4% of consumers said they would be more likely to buy a product with information in their own language.
72.1% of consumers spend most or all of their time on sites in their own language.In fact, there’s an undeniably strong link between multilingual content and a customer’s likelihood of making a purchase.Ĭommon Sense Advisory surveyed 2,430 web consumers in eight countries to learn about how language affected their ecommerce purchasing habits and found: This site is a great example of why you need to speak the language of your customers. The site, built on WooCommerce, provides translations in English, Dutch and German. Mariener Eyewear is based in The Netherlands and originally invented matte reflective lenses. The language switcher is displayed prominently in the top-right of the page, allowing visitors to change to their preferred language wherever they are on the site.Įnglish is the default language for the site, with content also available in Arabic, Chinese and Russian. The official site of Sweden is a repository for facts about the country.
WP LANGUAGE SWITCHER PLUGIN FULL
Using the full name of the language-“Français” rather than “French,” as English speakers generally know it-is more easily recognizable, not to mention respectful for French speakers. Web development agency Tiger and June offers its content in French and English via a simple language switcher button in the top-right of the page. The language codes are easy to spot and clear-there’s no confusing what each of the languages is on this WordPress multi language website. Visitors can choose between German, English and Swiss German. German WordPress agency Inpsyde displays simple language codes in the top-right corner of its site. Importantly, they provide an easy way for visitors to quickly change to their preferred language without having to search the page for a language switcher. Text language switchers such as this one are eye-catching and hard to miss. The site uses geotargeting to automatically detect where the visitor is located and then offers up the most appropriate language for their location. The official site displays a prominent green text box in the middle of the homepage that asks visitors if they would like to switch languages. Let’s take a look at a variety of real-world examples of language switchers. Language switchers can take many forms, from language codes and flags to dropdowns and localized text. 5 Examples of WordPress Websites with Language Switchers In this tutorial, we’ll take a look at some examples of language switchers on popular websites and cover how you can add one to your site with TranslatePress. It’s essential for improving the overall user experience of any multilingual website or ecommerce store.
It doesn’t matter what form your language switcher takes, the important thing is giving visitors a convenient way to switch to their preferred language. Generally, you’ll find WordPress language switchers in the header, footer, or navigation. In a nutshell, language switchers can be text, a button, or a dropdown on a page that users can click (or tap) to translate the content into another language. No matter what kind of site you have, the easiest way to let visitors view your content in their preferred language is with a WordPress language switcher.
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